Rare Digital to help top UK cancer charity CLIC Sargent

Rare Digital will be helping the UK’s leading charity for children and young people with cancer, CLIC Sargent, reach out to more young cancer patients in need of support and potential fundraisers.

The Rare team is to work on a pro bono basis advising this leading charity fighting for young lives against cancer on its digital marketing. Initially focusing on improving the charity’s social media channels, the brief is to help the charity engage better with young people needing support and rally help from fundraisers and donors for its vital work.

 CLIC Sargent has recently launched a new brand identity with a new-look logo and message pledge that the charity will be fighting for “Young Lives vs Cancer”. It provides essential support through a range of services including social workers, financial grants, free accommodation at 10 Homes from Home near hospitals and nurses. 

 Rare Digital’s Managing Director Jake Mason said:

We are delighted to be working with CLIC Sargent, a charity that does such amazing work with children and young people. Digital media presents a huge opportunity for it to reach and talk directly to those young people in need of support, as well as engage more people as fundraisers and donors. We will be working with CLIC Sargent to boost its existing social communication channels and explore other digital options.

Rachel Kirby-Rider, Director of Income and Engagement at CLIC Sargent said:

We’re delighted to be working with Rare. As a children and young people’s charity we want to push ourselves to be innovative in how we provide support and engage those who want to join our fight for young lives against cancer. We’re excited to have the creative minds and digital insight of the Rare team working with us.

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